Launch Circuit Business B2B Brand

Jul 01

Launch Circuit Business B2B Brand

Circuit Booking bundles its software, data analytics and consulting business with racetrack operators, automotive manufacturers and track day organizers under the Circuit Business brand.

Since 2010, the digital platform, managed by motorsport experts Sebastian Herke (formerly Head of Formula BMW) and Dr. Carsten Tilke (Tilke Architects & Engineers), has been providing a simplified booking process for race tracks as an international marketplace. Following the entry of IFB Hamburg and former Mercedes Motorsport boss Norbert Haug as shareholders, the racetrack professionals at HTA Circuit Booking GmbH are consistently working on expanding their offerings. In the future, racetrack operators, automotive groups and trackday organizers will receive software, data analytics and software services for the digitalization and optimization of their business processes in the racetrack environment under the name Circuit Business.

"As race track experts, we have been networking the various market players for over ten years, thus ensuring optimum track utilization and simple booking processes for organizers and the testing departments of automotive brands. Our customers benefit from our knowledge of which tracks are best suited for which events and our access to the most sought-after slots," says Sebastian Herke, founder and CEO of "In the process, we have regularly expanded our portfolio - not only to include more racetracks, but also in the depth of our offerings. For a long time, we have been offering self-developed software and data-driven analysis solutions around the perfect racetrack utilization and racetrack operations in addition to the brokerage business. For example, we support racetracks and event organizers in optimizing their processes and leveraging the potential of their existing customer data on the sales side. These services are often accompanied by consulting with a focus on "digitalization" and "business case optimization".

"On our Trackday-Marketplace we arrange trainings and trackdays for ambitious private drivers. In the future, the B2B business will be visibly delineated and further expanded under the name "Circuit Business" for customer benefit ", says Norbert Haug.

Only brand in the world to provide comprehensive data-based support for the racetrack business

"While we continue to offer potential participants of trackdays and motorsport trainings a fully comprehensive digital marketplace under our end customer brand Circuit Booking and handle resulting booking processes completely digitally, with Circuit Business we are creating a globally unique B2B brand that supports the business around race tracks with technology and data-based solutions and consulting," explains Carsten Tilke.

Circuit Business also offers racetrack operators comprehensive support with the world's only cloud-based track management software as well as customized white label solutions - from resource management to event planning, invoicing and accounting to evaluations and statistics.