Norbert Haug joins as part of a Seed Investment Round

Apr 22

Norbert Haug joins as part of a Seed Investment Round

Ex-Mercedes Motorsport boss Norbert Haug and Innovationsstarter Fonds Hamburg join

Over the past ten years, the digital platform has established itself as an international digital B2B marketplace for the exclusive booking of race tracks. A few months ago, the offering was expanded to include an online marketplace for track days and motorsport training. Following the entry of investor Michael Mücke in August 2020, the Innovationsstarter Fonds Hamburg GmbH is now also participating in the start-up based in Munich and Hamburg via the Corona Recovery Fund. Norbert Haug will henceforth be supporting with his know-how.

"As race track experts, we are known throughout the industry and accordingly very well connected," says Sebastian Herke, founder and CEO of "We have been in a very constructive exchange with Norbert Haug for quite some time, and We are very pleased that he will now also be on hand to provide us with his expertise as a shareholder and help drive our growth course.”

With the entry of the Innovationsstarter Fonds Hamburg GmbH, the current financing round of has also been completed, with which the motorsport start-up has raised a large investment for the expansion of its offerings. For example, the Trackday Marketplace, which was launched at the end of 2020, will for the first time offer deals for individual participants in track days and driving experiences. A significantly growing market that will continue to grow strongly as Covid 19 contact restrictions are loosened. The investment will be used to continuously expand the bookable offers and services on the marketplace. Already now, track day participants can offset the CO² emissions during the event by means of corresponding certificates - is thus also resolutely pushing ahead with the implementation of sustainability objectives.

"We developed and introduced the Trackday Marketplace in the off-season and are now experiencing very high demand with a lot of positive feedback," says Herke. "With our investments, we will now continue to use this good momentum with great activity to acquire further track day providers and to make the marketplace even more customer-friendly and attractive by integrating cooperation partners. We are investing here both in customer growth and in the further development of our technology platform. To this end, we will also continue to expand our dedicated team in Hamburg".

 Norbert Haug describes his motivation for his future involvement as follows: "I have known and Dr. Carsten Tilke just like Hermann Tilke for a long time and have followed the development of the start-up, as well as the great personal commitment of the founders, from close quarters. Together with co-investor Michael Mücke, I am already a member of the advisory board of a successful start-up. digitises a business that was previously almost exclusively analogue and decentralised and thus elegantly and efficiently solves several tasks at once. The start-up actively contributes to more safety at track days and, through the corresponding training there, also on the road. The awareness of the topic of sustainability and its implementation in motorsport and on the road is driven forward by and its positioning. Together with the two founders and the entire team, I will contribute with the aim of successfully shaping the future of It will be very important to us that the fun of driving a car or racing a car starts with discipline and mastery of the vehicle and respect."